NEW DELHI: Impresa Hospitality, which owns quick service restaurant brand Maroosh, is expanding its domestic and global footprint through a series of franchisee deals.
It has signed a master franchise partnership with diversified hospitality and real estate group Lalin & Co for the Sri Lanka market, besides a similar deal for setting up stores in Singapore and Hong Kong with retail and licensing consultancy Franchise India. A third similar tie-up has been inked with an Abu Dhabi-based company for merger-cum-expansion in mid-east markets.
Impresa Hospitality managing director and chief executive Ketan Kadam said: “Expansion through franchisees is an ideal route for expansion in the existing market environment. The business model does not require capex, so we can focus on brand building.”
For expansion in the domestic market, the company has signed a master franchise deal with Franchise India for setting up stores in the Delhi NCR region besides Bangalore, with the plan to set up over a hundred stores over a three-year period, Impresa Hospitality said.
Resource: http://economictimes.indiatimes.com
Resource: http://grandiose.org.in/
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