The other brands the mall is bringing along are Namak Mandi, a fusion of Awadhi and Peshwari cuisine, Clinique – an American manufacture of skincare, cosmetics, toiletries and fragrances brand.
NEW DELHI: Premium mall DLF Promenade today said they are going to launch a host of new brands including Future Group owned fast fashion brand Cover Story by the first week of March’2017.
The other brands the mall is bringing along are Namak Mandi, a fusion of Awadhi and Peshwari cuisine, Clinique – an American manufacture of skincare, cosmetics, toiletries and fragrances brand.
“We are looking forward to have a bunch of new brands on board, sooner. We have Namak Mandi, highlighting a fusion of Awadhi and Peshwari cuisine. The brand comes with the legacy of celebrated chef Imtiaz Qureshi serving succulent kebabs, luscious curries n signature biryanis", Dinaz Madhukar, Mall Head, DLF Promenade and DLF Emporio said.
"Then we have Clinique – an American manufacture of skincare, cosmetics, toiletries and fragrances. It also includes a whole new range of cosmetics from lipstics, nail paints, face and body products", she further added.
"Last but not the least, we have a much exciting apparel brand for women - Cover Story – a brand new option for shopaholics, as the brand brings together some really cool apparel and accessories perfect for the modern contemporary Indian woman. Cover Story aims to be a new-age fast-fashion brand by Future Style Lab {a subsidiary of Future Group} by effortlessly blending elegance with style in all their designs. They should be opening in the first week of March", Madhukar said.
DLF Promenade hosts a total of 150 brands including Zara, Marks & Spencer's, DT Cinemas and Eat Food Lounge as their anchor tenants.
Speaking to ETRetail, Madhukar said, in the month of November, DLF Promenade has seen a drop of 30% in sales and 20% in footfall. But from December onward, things started to become normal for them.
However,coping with the digitization policy, she said, they aim to be fast off the ground with other digital payment channels.
Answering to whether the mall has observed any fall in footfall due to the popularity of online shopping, Madhukar said they are not affected by the rise of online shopping as a trend.
“When an individual is purchasing goods worth a few thousand they always like to see and touch the product in person. Lately, we have been seeing the online players trying to enter the brick and mortar space. We can say, the online space does not really affect the brick and mortar model,” she explained.
Resource: http://retail.economictimes.indiatimes.com
Resource: http://grandiose.org.in/
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