Delhipedia, a community engagement platform emerged as a key marketing partner for eight organisations in just two months. The online platform has already partnered with clients like LeEco for its campaign Festive Mirfie, the Green Wheels Bike Festival, Krackerjacker Karnival Delhi, Hindol Sengupta, author of The Modern Monk and Jeffrey Archer, author of the book 'This was a Man', to name a few.
Delhipedia has successfully been able to promote these brands with key digital tools like online video stories, social media contests and announcements. With an envious following on social media platforms like Facebook, Delhipedia has positioned itself as one of the most appropriate platform for brands to partner in order to drive brand engagement and sales.
"For the promotion of GIFLIF, we were looking for a partner through which we could reach out to the Delhi's movie lovers and literati. By partnering with Delhipedia, we were able to reach out to its nearly six lakh followers, which generated interest among many film and literature lovers, and led to a great response for the festival. Delhipedia's use of video content to draw audiences helped us build and grow community of followers, both during and post the event", said Karan Kukreja, co-founder of the Great Indian Literature and Film Festival (GIFLIF).
"According to a recent data released by Oxford Economics, Delhi has India's highest per capita income in India, pegged at Rs. 2, 80,000. This is about three times above the national average, and community engagement sites like Delhipedia offer a one-of-its kind interactive platform to reach out to the internet and e-commerce elites amongst them," added Arjun Pandey, Founder, Delhipedia.
Resource: http://www.business-standard.com
Resource: http://grandiose.org.in/
No comments:
Post a Comment