In early January 2015, Hero Moto Corp began with Corporate Social Responsibility (CSR) initiatives. The company launched ‘Ride safe India’, a movement to promote road safety. Till now, they have created road safety paths in Gurgaon, Delhi, Lucknow, Rourkela and Hyderabad. “For instance, we’ve put simulators, showing people how to drive two wheelers and four wheelers safely,” says Vijay Sethi, Chief Information Officer & Head Corporate Social Responsibility, Hero MotoCorp.
‘Hamari pari’, is a move to empower the women of tomorrow. That said, Sethi states that they take girls from the age of 5 to 16 to help and support them on their overall holistic development. ‘Happy earth’ initiative, aims at bringing a change in environment to make our world a joyful place to live in. “We’ve initiated 160000 plantations in the last 8 months and constructed 82 toilets,” he says.
Finally, ‘Educate to empower’ for individuals along with society and economy at large. Sethi says that they have supported 14000 kids for health and hygiene and supporting 15000 kids for career counselling in 8th, 9th and 10th class.
Resource: http://www.cio.in/
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