The Ministry of Textiles has collaborated with the ethnic apparel brand BIBA and has launched Indian Handloom Brand Garments at BIBA’s flagship store at Lajpat Nagar, New Delhi.
Speaking at the function, the Union Textiles Minister Smriti Zubin Irani said that the Ministry of Textiles is focusing on promoting and reviving Indian handlooms and Indian weaves and that an initiative such as this, wherein brands collaborate with the Government’s initiative, would help make the programme bigger and more successful.
Under the partnership, India’s leading pan-India ethnic brand BIBA would create apparels using the India Handloom Brand fabrics promoted by the Ministry of Textiles.
Siddhartha Bindra, Managing Director, BIBA said that the India Handloom Brand’s fabrics are of supreme quality and are environment friendly and that it has been BIBA's constant endeavor to provide its customers with products of high quality which will glorify beauty, feminity and grace of Indian women.
Development Commissioner (Handlooms), Alok Kumar, and Chairperson, BIBA, Meena Bindra were also present on the occasion.
The India Handloom Brand was launched by the Prime Minister of India on 7th August last year in order to promote the branding of high quality handloom products, with zero defects and zero effect on the environment.
Under the collaboration, the India Handloom Brand fabrics would be made available at key BIBA outlets across India.
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