Ansal Plaza, one of the proud feathers in the Ansal API cap, is being renovated and re-positioned as Delhi’s one-stop premium lifestyle destination with a focus on food and sports under the new brand tagline Ansal Plaza: Experience Zest. The renovated Ansal Plaza spread across 1.78 lakh sq. ft of retail, food and entertainment space with an outdoor open amphitheatre a landmark lifestyle destination which provides an interesting example of public-private partnership due to its presence at HUDCO Place, Khel Gaon. It will be re-launched by the 1st week of December this year with approximately 16 new brands. Announcing the re-launch, Pranav Ansal, Vice Chairman, Ansal API Ltd. said, “Ansal Plaza has been associated not only to the memories of every Delhiite but also has a strong emotional connect across North India and we hope to re-create these wonderful experiences with a new and modern repositioning as a lifestyle destination helping the current generation create their share of memories at Ansal Plaza. We’ve identified niches which are currently lacking in the malls in and around Delhi and have repositioned Ansal Plaza to cater to this need segment of a sports, food destination and lifestyle hub.”
The Ansal Group is looking at Ansal Plaza to set the pace for the revival of its portfolio of nineexisting malls spread across five different states within North India viz Rajasthan Punjab, Haryana, Delhi-NCR and Uttar Pradesh. With a breath-taking 360 degree view to enjoy of the lush green expanses of South Delhi, mall’s top floor will have The Sky High, Delhi’s largest terrace café. Sports enthusiasts can shop at Decathlon, one of the world’s largest sporting good retailers’ largest outlet in India housing its first two level store in India with both indoor and outdoor space and equipped with smart touch screen features for an unrivalled shopping experience currently unavailable in any of the brand’s outlets in India. Caroline Mulliez, Expansion Manager, Decathlon Sports India said, “We are extremely excited and proud to open our first store in South Delhi at Ansal Plaza. We have worked on the range of products and the store environment to ensure our Delhi customers experience the best of Decathlon in this store.”
The premium chain of night clubs, The Arena will also be opening its doors to Delhi’s nightlife lovers at Ansals Plaza. Spread over approximately 13000 sq ft. across 2 levels with both indoor and outdoor party areas, The Arena offers superior customer service, exceptional pricing and great value with exclusive VIP and private event spaces. Food lovers can experience specialty cuisine from across the world like Thai, Japanese, Italian, Lebanese, Chinese, Fusion Indian, Pan Asian and others. Mukul Bajaj, Co-founder, The Arena, said, “We are proud to be a part of the new Ansal Plaza and we endeavor to provide our patrons an exquisite fine dine experience at our 13000 sq.ft outlet. We look forward to offering the best F&B and entertainment experience in the city.”
Amit Phull, Head - Retail, Ansal API, said, “Our strategic location in the heart of South Delhi with vast open spaces and an open amphitheater gives us an unparalleled advantage and with the new repositioning as ultimate lifestyle, sports and F&B hub, we’re targeting approx. 25,000 visitors on weekends in the new avatar of Ansal Plaza.”
Taking the mall experience to a new high the Ansal Plaza has plans to introduce an innovative Ansal Plaza App to facilitate reservations etc at its hi-end restaurants and lounges. Providing easy solutions to Delhi's car parking problem at public places, the new Ansal Plaza management shall introduce a special parking app, automated parking facility, exclusive valet service and a dedicated pink parking zone for women.
Resource: http://www.dailypioneer.com/
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